Collaborative Sketching
A design activity where multiple participants create sketches together to explore and communicate ideas visually.
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Brand Storytelling
The use of a narrative to connect your brand to customers, with a focus on linking what you stand for to the values you share
Buddy Testing
An informal testing technique where a developer and a tester work together as ‘buddies’ to test a unit or module of code.
Capability Analysis
A statistical tool used to assess the ability of a process to meet customer specifications or requirements.
Integración del modelo de madurez de capacidad (CMMI)
Un marco de mejora de procesos que ayuda a las organizaciones a mejorar sus procesos y su rendimiento.
Catalog Marketing
A form of direct marketing where a company mails a catalog of its products to a list of potential customers.
Cause and Effect Diagram
A visual tool used to explore and categorize the potential causes of a specific problem or effect. Also known as a Fishbone or Ishikawa diagram.
Bedford Scales
A set of scales used to assess the perceived workload of a task.
Lluvia de ideas
A group creativity technique by which efforts are made to find a conclusion for a specific problem by gathering a list of ideas spontaneously contributed
Brand Activism
A business strategy in which a company takes a stand on a social or political issue.
