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Value Analysis

Craft a Winning Value Proposition for Your New Product

In today's crowded market, making your new product stand out is key. A value proposition helps do that. It's a clear statement showing why customers should pick your product, highlighting your unique solutions. Unlike just describing your product, a...

How to Reduce Product Cost by 15% (example)

Or how an already entry-level product can be even cheaper designed and manufactured, with no degradation of end-user experience. Value analysis is the key. What is required for the customer so as for the functions ... and stick to...

Easy 3 Gold Nuggets for Innovation

Got no innovation ideas? Tired of hearing problems, complaints, negative feedback, or never-ending suggestions from customers, users, colleagues ... or even yourself? Here is why you should welcome these in product design! User's feedbacks are the gold nuggets to improve your...
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