Product Design, Manufacturing & Innovation Resources

人物风暴(使用知名人物进行滚动风暴)

Figure Storming

人物风暴(使用知名人物进行滚动风暴)

目标

一种集思广益的方法,参与者扮演一个知名人物(如著名创新者、历史人物、虚构人物),并从这个角度提出想法。

如何使用

优点

缺点

类别

最适合:

Figure Storming can be effectively utilized in the ideation phase of product design and innovation processes across various industries such as technology, fashion, automotive, and healthcare, where creative brainstorming is essential to developing new concepts. For instance, a team designing wearable health tech could adopt the persona of Steve Jobs to explore revolutionary features, pushing the boundaries of functionality and user experience seen in Apple’s ecosystem, while a fashion design team might embody Coco Chanel to appreciate timeless elegance and innovation in materials and style. Participants typically include cross-disciplinary teams such as designers, engineers, marketing strategists, and even stakeholders from different sectors who can provide diverse viewpoints when embodying different figures. By engaging in this method, teams can bypass conventional thinking patterns and preconceived notions regarding product limitations. This encourages a playful atmosphere that leads to unexpected ideas, as team members leverage the idiosyncrasies, problem-solving skills, and innovative approaches of the personas they represent. Organizations aiming to cultivate a culture of innovation often promote such methodologies in workshops, brainstorming sessions, or design sprints, making it a strategic tool conducive to encouraging collaboration and tapping into the imaginative potential of diverse teams.

该方法的关键步骤

  1. 选择或指定一个与问题相关的知名人物角色。
  2. 研究该人物的关键特征、知识和方法。
  3. 设身处地地想象自己是那个角色,集思广益,提出想法或解决方案。
  4. 鼓励参与者从他们选择的角色视角出发,对彼此的想法做出反应。
  5. 记录会议期间产生的所有想法,不要进行批评。
  6. 之后,根据用户角色的视角评估和完善想法。

专业提示

  • 将所选人物的历史背景和面临的挑战纳入考量,以丰富讨论并发现非常规的解决方案。
  • 鼓励参与者不仅要效仿人物的性格,还要效仿人物的决策标准,从而产生更具创新性的想法。
  • 使用道具或视觉元素来代表人物的工作或成就,以激发想象力,创造更沉浸式的头脑风暴体验。

阅读和比较几种方法、 我们建议

> 广泛的方法论资料库  <
以及其他 400 多种方法。

欢迎您就此方法发表评论或提供更多信息,请登录 下面的评论区 ↓ ,因此任何与工程相关的想法或链接都是如此。

历史背景

1950
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1950
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1960

(如果日期未知或不相关,例如“流体力学”,则提供其显著出现的近似估计)

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