一种集思广益的方法，参与者扮演一个知名人物（如著名创新者、历史人物、虚构人物），并从这个角度提出想法。
- 方法： 人体工程学
人物风暴（使用知名人物进行滚动风暴）
- 集思广益, 创造力, 跨职能合作, 设计思维, Human-Centered Design, 构思, 创新, 用户体验（UX）, 以使用者為中心的設計
人物风暴（使用知名人物进行滚动风暴）
- 集思广益, 创造力, 跨职能合作, 设计思维, Human-Centered Design, 构思, 创新, 用户体验（UX）, 以使用者為中心的設計
目标
如何使用
- 参与者选择或被指派一个知名角色，然后集思广益，将自己视为该角色，考虑其特征、知识和方法，提出想法或解决方案。
优点
- Helps break free from personal 偏见 and ingrained thinking patterns; encourages more creative and out-of-the-box ideas; can be fun and engaging.
缺点
- 效果取决于参与者如何体现所选的角色；有些角色可能与当前的问题无关；如果不接地气，可能会产生不切实际的想法。
类别
- 构思, 解决问题
最适合：
- 通过采用知名人士的视角和特点来产生创意。
Figure Storming can be effectively utilized in the ideation phase of product design and innovation processes across various industries such as technology, fashion, automotive, and healthcare, where creative brainstorming is essential to developing new concepts. For instance, a team designing 可穿戴 health tech could adopt the persona of 史蒂夫-乔布斯 to explore revolutionary features, pushing the boundaries of functionality and user experience seen in Apple’s ecosystem, while a fashion design team might embody Coco Chanel to appreciate timeless elegance and innovation in materials and style. Participants typically include cross-disciplinary teams such as designers, engineers, marketing strategists, and even stakeholders from different sectors who can provide diverse viewpoints when embodying different figures. By engaging in this method, teams can bypass conventional thinking patterns and preconceived notions regarding product limitations. This encourages a playful atmosphere that leads to unexpected ideas, as team members leverage the idiosyncrasies, problem-solving skills, and innovative approaches of the personas they represent. Organizations aiming to cultivate a culture of innovation often promote such methodologies in workshops, brainstorming sessions, or design sprints, making it a strategic tool conducive to encouraging collaboration and tapping into the imaginative potential of diverse teams.
该方法的关键步骤
- Choose or assign a well-known persona relevant to the problem.
- Research key traits, knowledge, and approaches of that persona.
- Brainstorm ideas or solutions as if you were that persona.
- Encourage participants to react to each other's ideas from their chosen persona's viewpoint.
- Document all ideas generated during the session without criticism.
- Evaluate and refine ideas considering the personas’ perspectives afterward.
专业提示
- Incorporate historical context and challenges faced by the chosen figure to enrich discussions and uncover unconventional solutions.
- Encourage participants to adopt not only the figure's persona but also their decision-making criteria, leading to more authentically innovative ideas.
- Use props or visuals representing the figure's work or achievements to stimulate imagination and create a more immersive brainstorming experience.
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