Le strategie del “Lone Nut”, del “First Follower” e del “Fast Follower”
Nell'innovazione, siamo condizionati a celebrare il pioniere, il visionario che si distingue da solo con un'idea rivoluzionaria. Questa immagine romantica,
Strategia di immissione sul mercato (GTM)
A Go-to-Market Strategy (GTM) is a comprehensive plan that outlines how a company will deliver its unique proposta di valore to customers and achieve competitive advantage in the marketplace. It encompasses market analysis, target audience identification, distribution channels, pricing strategies, and promotional tactics to effectively launch a product or service. By aligning resources and efforts, a GTM strategy aims to maximize market penetration and drive sustainable growth.
