Competitive Analysis with Porter’s Five Forces
Did you know industries with easy entry often make less money and control less market? This interesting point shows why
Product Positioning
Product positioning refers to the strategic process of defining how a product is perceived in the marketplace relative to competitors, emphasizing its unique attributes and benefits. This involves identifying target customer segments and tailoring marketing messages to align with their needs and preferences. Effective product positioning helps to establish a clear brand identity and fosters customer loyalty by creating a distinct value proposition.
Quick non-alcoholic drinks Fun Market Survey
a short breakdown of the market of non-alcoholic drinks in Europe, just from observation and artifacts in an airport.
Marketing on the shelf
There was the off-the-shelf product, now there is the on-the-shelf marketing. An example combining several technics in a Customer-friendly and
“Once in a while…” Steve Jobs Iconic Product Design & Marketing
Among other Steve Jobs sentences, this one became Product Introduction history, with even some parodies, but there is much more
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