Multiple-Criteria Decision-Making (MCDM)

Multiple-Criteria Decision-Making (MCDM) is a structured approach used to evaluate and prioritize alternatives based on multiple conflicting criteria in product design and innovation. It facilitates informed decision-making by systematically analyzing trade-offs among various factors such as cost, quality, and user preferences. MCDM techniques enable teams to identify optimal solutions that align with strategic goals while addressing the complex nature of design and production challenges.