Iterative Development

Iterative development is a process in product design and innovation that emphasizes the continuous refinement of a product through repeated cycles of prototyping, testing, and feedback. This approach allows teams to incrementally improve the design based on user insights and performance evaluations, ensuring that the final product aligns closely with market needs and expectations. By fostering a collaborative environment, iterative development encourages adaptability and responsiveness throughout the research and production phases.

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