A Janela de Ames – Ilusão do Quarto de Ames
The Ames window is a classic optical illusion, created by the American scientist Adelbert Ames Jr. in the 1940s. It
Design Centrado no Ser Humano
Human-Centered Design (HCD) is an approach that prioritizes the needs, preferences, and behaviors of end-users throughout the product development process. It involves iterative cycles of research, prototyping, and testing, ensuring that solutions are tailored to enhance experiência do usuário and satisfaction. By fostering empathy and understanding, HCD ultimately aims to create products that are not only functional but also resonate with users on a personal level.
Relógio Popular Maarten Baas
Maarten Baas’s People’s Clock is a permanent art installation unveiled in April 2026 in Lounge 1 of Amsterdam Schiphol Airport,
Projetar robôs com forma humanoide — ou não?
Humanoid robotics faces a critical need for function-driven design over market-driven assumptions.[/caption] By mid-2026, humanoid robotics has become one of
Marketing de incentivo: influenciando decisões sem forçá-las.
Nudge marketing leverages design and environment to encourage consumer behavior without coercion.[/caption] Nudge marketing beginnings: in 1956, a Chrysler engineer
As estratégias do "Lone Nut", do "First Follower" e do "Fast Follower"
In innovation, we are conditioned to celebrate the pioneer—the visionary who stands alone with a groundbreaking idea. This romantic image,
Avaliação ergonômica do posto de trabalho
The optimization of workstation design is an important consideration in both office and manufacturing environments, with direct implications for employee
Mais de 45 dicas de ciência cognitiva para jogos e marketing: psicologia e engajamento.
Designing products that leverage human motivations fosters engagement through emotional feedback loops.[/caption] New product designs, innovations, and especially game mechanics
45+ Cognitive Science Tricks for Games and Marketing: Psychological and Engagement
Modern interactive entertainment design leverages social science principles to enhance player engagement and commercial success.[/caption] Where social science and data
Uso ou abuso de 25 vieses cognitivos no projeto e fabricação de produtos
Understanding cognitive biases enhances product design and decision-making throughout the entire product life-cycle.[/caption] Cognitive biases are shortcuts in human thinking
Inglês para estrangeiros – Evite as armadilhas dos britânicos
British English can be confusing for non-native speakers because politeness often leads to indirect language, making it hard to know