Methodologies: Customers & Marketing, Product Design, Quality

Starbursting

Brainstorming, Creativity, Design Thinking, Ideation, Innovation, Problem Solving Techniques, Project Management, Quality Management, User-Centered Design

Starbursting

Brainstorming, Creativity, Design Thinking, Ideation, Innovation, Problem Solving Techniques, Project Management, Quality Management, User-Centered Design

Objective:

A visual brainstorming technique that focuses on generating questions related to a new idea, product, or challenge before exploring answers.

How it’s used:

Starts with the idea or challenge at the center of a six-pointed star. Each point represents a question category (Who, What, When, Where, Why, How). Participants brainstorm questions for each category.

Pros

Ensures a thorough examination of an idea from multiple perspectives; helps identify potential gaps or issues early on; promotes deeper understanding before execution.

Cons

Can be time-consuming if many questions are generated for each point; requires discipline to focus on questions rather than answers initially; effectiveness depends on the relevance and depth of the questions asked.

Categories:

Ideation, Problem Solving, Product Design

Best for:

Systematically exploring a new idea or challenge by generating a comprehensive set of questions.

Starbursting is effectively applied across various industries, including technology, healthcare, consumer goods, and automotive design, facilitating the ideation and development phases of product design and innovation. This methodology is particularly beneficial during the concept generation stage of a project, where teams are tasked with defining the scope and feasibility of new ideas. Stakeholders such as product managers, designers, engineers, and marketing specialists typically initiate the process, ensuring a well-rounded discussion that incorporates diverse expertise and viewpoints. Each participant adds value by posing questions that cover the dimensions of the star, addressing essential considerations like user demographics, market trends, regulatory requirements, logistical considerations, and technical feasibility. For example, in developing a new medical device, the Starbursting technique could be utilized to inquire about patient needs (Who), device functionalities (What), regulatory timelines (When), target markets (Where), underlying motivations for development (Why), and technological constraints (How). Through this structured questioning approach, teams can surface potential challenges and opportunities, enabling a thorough exploration that can lead to innovative solutions aligned closely with user needs and market demands. The method can also serve to align diverse project stakeholders, ensuring that all relevant questions are considered before moving into prototyping or implementation phases, thereby minimizing the risk of encountering unforeseen issues later in the development process.

Key steps of this methodology

Place the central idea or challenge in the middle of the star.
Generate questions for the "Who" category related to stakeholders and target audience.
Generate questions for the "What" category concerning the product or service details.
Generate questions for the "When" category addressing timelines and milestones.
Generate questions for the "Where" category focusing on the location and distribution.
Generate questions for the "Why" category exploring motivations and needs.
Generate questions for the "How" category identifying processes and methodologies.
Review and discuss all questions generated for clarity and depth.
Identify any gaps in understanding or areas requiring further exploration.

Pro Tips

Encourage diverse participation to expand the range of questions, ensuring varied viewpoints are considered.
Document all questions generated in each category to track thought evolution and identify areas needing more exploration.
Regularly revisit the starburst framework during the project to reassess initial questions in light of new findings or changes.

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