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Marketing contextuel

Marketing contextuel

A marketing strategy that delivers targeted advertising and content to users based on their recent and relevant context, such as their location, search history, or

CK Method

CK Method

A design theory and methodology (Concept-Knowledge Theory) that models the creative thinking process to generate innovative products and services.

Clinical Trials

Clinical Trials

Research studies performed on people that are aimed at evaluating a medical, surgical, or behavioral intervention.

Brand Identity

Brand Identity

The visible elements of a brand, such as color, design, and logo, that identify and distinguish the brand in consumers’ minds.

L'histoire de la marque

L'histoire de la marque

The use of a narrative to connect your brand to customers, with a focus on linking what you stand for to the values you share

Test des copains

Test des copains

Technique de test informelle dans laquelle un développeur et un testeur travaillent ensemble comme des "copains" pour tester une unité ou un module de code.

Capability Analysis

Capability Analysis

A statistical tool used to assess the ability of a process to meet customer specifications or requirements.

Bottom-Up Testing

Bottom-Up Testing

A method of software testing in which individual components or modules of a system are tested first, and then integrated and tested as a whole.

Alpha Testing

Alpha Testing

A type of software testing performed to identify bugs before releasing the product to real users or the public.

Matrice d'Ansoff

Matrice d'Ansoff

A strategic planning tool that provides a framework to help executives, senior managers, and marketers devise strategies for future growth.

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