Figure Storming (Rolestorming con figuras conocidas)

Figure Storming can be effectively utilized in the ideation phase of product design and innovation processes across various industries such as technology, fashion, automotive, and healthcare, where creative brainstorming is essential to developing new concepts. For instance, a team designing wearable health tech could adopt the persona of Steve Jobs to explore revolutionary features, pushing the boundaries of functionality and user experience seen in Apple’s ecosystem, while a fashion design team might embody Coco Chanel to appreciate timeless elegance and innovation in materials and style. Participants typically include cross-disciplinary teams such as designers, engineers, marketing strategists, and even stakeholders from different sectors who can provide diverse viewpoints when embodying different figures. By engaging in this method, teams can bypass conventional thinking patterns and preconceived notions regarding product limitations. This encourages a playful atmosphere that leads to unexpected ideas, as team members leverage the idiosyncrasies, problem-solving skills, and innovative approaches of the personas they represent. Organizations aiming to cultivate a culture of innovation often promote such methodologies in workshops, brainstorming sessions, or design sprints, making it a strategic tool conducive to encouraging collaboration and tapping into the imaginative potential of diverse teams.