Die Strategien „Lone Nut“, „First Follower“ und „Fast Follower“
In der Innovation sind wir darauf konditioniert, den Pionier zu feiern – den Visionär, der allein mit einer bahnbrechenden Idee dasteht. Dieses romantische Bild,
Go-to-Market-Strategie (GTM)
A Go-to-Market Strategy (GTM) is a comprehensive plan that outlines how a company will deliver its unique value proposition to customers and achieve competitive advantage in the marketplace. It encompasses market analysis, target audience identification, distribution channels, pricing strategies, and promotional tactics to effectively launch a product or service. By aligning resources and efforts, a GTM strategy aims to maximize market penetration and drive sustainable growth.
