Marken-Storytelling
The use of a narrative to connect your brand to customers, with a focus on linking what you stand for to the values you share
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Brand Voice
The distinct personality a brand takes on in its communications.
Buddy Testing
An informal testing technique where a developer and a tester work together as ‘buddies’ to test a unit or module of code.
Erstellung von Geschäftsmodellen
The process of designing, challenging, and pivoting business models. It is often visualized using the Business Model Canvas.
Business Storytelling
The practice of using compelling narratives to communicate business messages, strategies, and data in an engaging and memorable way.
Capability Analysis
A statistical tool used to assess the ability of a process to meet customer specifications or requirements.
Alpha Testing
A type of software testing performed to identify bugs before releasing the product to real users or the public.
Agile Methodik
A project management approach that emphasizes iterative development, collaboration, and customer feedback.
Use or Abuse 25 Cognitive Biases in Product Design and Manufacturing
Cognitive biases are shortcuts in human thinking that shape all decisions. Product designers and engineers can improve their work by accounting for these inherent mental
Überarbeitete NIOSH-Hebegleichung in der Bankergonomie
Overexertion injuries account for approximately 33% of all worker injuries, highlighting the need for effective lifting assessment tools such as the Revised NIOSH Lifting Equation.
