Collaborative Sketching
A design activity where multiple participants create sketches together to explore and communicate ideas visually.
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Capacity Planning
The process of determining the production capacity needed by an organization to meet changing demands for its products.
Capability Analysis
A statistical tool used to assess the ability of a process to meet customer specifications or requirements.
Marken-Storytelling
The use of a narrative to connect your brand to customers, with a focus on linking what you stand for to the values you share
Bullseye Framework
A framework for gaining traction and customer acquisition by systematically testing various marketing channels.
Brand Voice
The distinct personality a brand takes on in its communications.
Business Process Mapping
The activity of creating a detailed flowchart or map of a work process, showing the sequence of tasks and the people or groups responsible for
Brand Equity
The commercial value that derives from consumer perception of the brand name of a particular product or service, rather than from the product or service
Artifact Analysis
A research method that involves the systematic examination of the material objects or ‘artifacts’ of a culture or group.
Use or Abuse 25 Cognitive Biases in Product Design and Manufacturing
Cognitive biases are shortcuts in human thinking that shape all decisions. Product designers and engineers can improve their work by accounting for these inherent mental
