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Marketing on the shelf

There was the off-the-shelf product, now there is the on-the-shelf marketing.  An example combining several technics in a Customer-friendly and interactive way to get sales in a storeThis example was found in a comic-books store.The place in the shop...

Keep low profile with acronyms when designing

We all came along once in a while with a nice & technical PowerPoint to read, where damn, there were 2 to 3 acronyms per sentence. Although each of them would be understandable separately, the slides were just ridiculous,...

Best Packaging Design for Good Shelf Positioning

Good shelve positioning is key for selling in supermarkets where competition is tough. Here can designers come into play for the Packaging Design: breakfast cereals or milk are by nature -not too expensive- big boxes, making the positioning even...

Strange airport GPS coordinates plates

... or when bureaucracy or regulation takes over common sense in the airport?These latitude/longitude coordinates plates, all the same, are all printed repeatedly, 3 to 5 meters away from each other. In one blink of an eye, this is...

Find out yourself if you get old

You never get old, or in a somehow similar way, you can get old at any age. Find yourself out.So choose the most appropriate or suggest yours on the right: When everybody around you is a kid When you wake up...

“once in a while…” Steve Jobs, 2007 … product design, marketing, it has them all

Among other sentences, this one became Product Introduction history, with even some parodies, but there is much more than this communication technic here. The tools and the coherence between product in-house brainstormings, and later market arguments are our topic...

SMED where you wouldn’t imagine: magic tricks

Single Minute Exchange of Die (SMED) is one of the lean methodologies developed initially by Shigeo Shingo in Japan to increase productivity by decreasing downtimes during change of tools.For big factory toolings, this is in reality usually still more...

Google secret algorithm (almost) revealed

Ever wonder what the Google secret algorithm was? Well, this video may not tell you such details, but at least some visitor behaviors and surely make you smile. https://www.youtube.com/watch?v=YuOBzWF0AwsDon't forget to look at the following part 2 or part 3...

Modern communication issues (parody)

One may think modern tools help to get understood at work ... well ... not always. When modern tools deserve communication.These guys made a great parody of what a conference call could be is frequently. Among others, you will...

New and old Wood Technologies Compared

A very interesting wood-cutting video. One single guy performs all operations from cutting the live tree to the boards.Nice to see all the tools & techniques & the video has good shooting angles and also shows details and all...

Our futur ?

We decide our Futur. Several options possible: Which one ? we bury everyting & try to forget (variants: drop over a cliff or other sea similar 'solutions') we send to far east : some...

Maze Recreation Time

Like Icarus, find the outlets, or read more on maze and maze solving at the end of this postToo easy? More Over? Try this online maze generator (the introduction image has been created for illustration purposes with that tool,...
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Less Is More. Why You Want To Design Simple

"Complexity is your enemy. Any fool can make something complicated. It is hard to...

Forms Follow Function … in Product Design Especially

"Forms Follow Function" is an old key design concept that started in architecture in...

“Best” 10 Concrete Design Mistakes To Avoid

Avoid these product design mistakes for a lot of troubles: some product features or...

Great 10 Logo Design Tips You Will Use

A great video from Aaron Draplin & LinkedIn Learning about logo design and the...

The Ultimate Design Review Checklist

Do not close any Design Phase without this. This extensive design review checklist is...

Most Used 99 Acronyms in Product Design, R&D and Manufacturing

A Must Know: acronyms are used everywhere in technical publications, and it is helpful...