كدح analysis is a strategic planning technique structured as a 2×2 matrix. It evaluates four elements: Strengths (internal, helpful), Weaknesses (internal, harmful), Opportunities (external, helpful), and Threats (external, harmful). The framework aims to identify these internal and external factors to facilitate the development of a strategic plan that aligns an organization’s capabilities with its environment. Its opportunities and threats are easier to list after a competitor analysis Porter style, which reviews the forces acting on the industry.
