滚轴风暴

滚轴风暴

滚轴风暴

目标

一种集思广益的方法,参与者扮演不同的角色,或从利益相关者的角度来看待所要解决的问题。

如何使用

优点

缺点

类别

最适合:

Rolestorming can be particularly effective in industries such as consumer electronics, healthcare product design, and urban planning, where understanding diverse user needs is paramount. In the ideation phase of projects, teams can adopt roles such as end-users with specific disabilities, healthcare providers, or even regulatory bodies to identify challenges and opportunities in product development. This approach encourages participants to think outside of their usual parameters, often leading to innovative solutions that a standard brainstorming session might miss. For example, a team designing a 可穿戴 health device may benefit from including the voice of a patient who faces chronic illness, allowing them to highlight features and functions that would be critical to their daily lives. When engaging with various stakeholders, such as suppliers or community representatives, this methodology can also reveal potential supply chain challenges or community impacts that might otherwise go unconsidered. Rolestorming sessions typically involve multidisciplinary teams, combining perspectives from engineering, marketing, and user experience design, promoting a richer exploration of ideas. The presence of a skilled facilitator can further enhance outcomes by guiding discussions, ensuring balanced participation, and directing focus toward actionable concepts derived from the adopted roles, making the entire process more structured and productive.

该方法的关键步骤

  1. Assign specific roles to each participant based on various stakeholders.
  2. Instruct participants to immerse themselves in their assigned roles.
  3. Initiate brainstorming sessions where participants voice ideas from their roles.
  4. Encourage interaction between participants playing different roles.
  5. Document all ideas generated during the sessions.
  6. Shift roles periodically to stimulate fresh perspectives on the emerging ideas.
  7. Facilitate a discussion on insights gathered from different roles.

专业提示

  • Assign roles based on real data or 角色 from market research to ground discussions in factual scenarios.
  • Encourage participants to use role-specific jargon and scenarios to deepen authenticity and enrich conversations.
  • Incorporate sequential role-switching in sessions to challenge existing ideas and stimulate fresh interpretations.

阅读和比较几种方法、 我们建议

> 广泛的方法论资料库  <
以及其他 400 多种方法。

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