一种集思广益的方法,参与者扮演不同的角色,或从利益相关者的角度来看待所要解决的问题。
- 方法: 工程, 项目管理, 质量
滚轴风暴

滚轴风暴
- 集思广益, 创造力, 跨职能合作, 设计思维, Human-Centered Design, 构思, 用户体验(UX), 以使用者為中心的設計
目标
如何使用
- 参与者扮演特定角色(如客户、竞争对手、供应商、孩子、老人),从所扮演角色的角度提出想法或观点。
优点
- 有助于发现更广泛的视角和潜在影响;促进对不同利益相关者的同情和理解;可促成更全面的解决方案。
缺点
- 要求参与者真正采用和表达分配的角色;有些角色可能难以准确模拟;深入探讨许多角色可能会很耗时。
类别
- 客户与营销, 构思, 解决问题
最适合:
- 让参与者扮演不同的利益相关者角色,从而产生不同的想法和观点。
Rolestorming can be particularly effective in industries such as consumer electronics, healthcare product design, and urban planning, where understanding diverse user needs is paramount. In the ideation phase of projects, teams can adopt roles such as end-users with specific disabilities, healthcare providers, or even regulatory bodies to identify challenges and opportunities in product development. This approach encourages participants to think outside of their usual parameters, often leading to innovative solutions that a standard brainstorming session might miss. For example, a team designing a 可穿戴 health device may benefit from including the voice of a patient who faces chronic illness, allowing them to highlight features and functions that would be critical to their daily lives. When engaging with various stakeholders, such as suppliers or community representatives, this methodology can also reveal potential supply chain challenges or community impacts that might otherwise go unconsidered. Rolestorming sessions typically involve multidisciplinary teams, combining perspectives from engineering, marketing, and user experience design, promoting a richer exploration of ideas. The presence of a skilled facilitator can further enhance outcomes by guiding discussions, ensuring balanced participation, and directing focus toward actionable concepts derived from the adopted roles, making the entire process more structured and productive.
该方法的关键步骤
- Assign specific roles to each participant based on various stakeholders.
- Instruct participants to immerse themselves in their assigned roles.
- Initiate brainstorming sessions where participants voice ideas from their roles.
- Encourage interaction between participants playing different roles.
- Document all ideas generated during the sessions.
- Shift roles periodically to stimulate fresh perspectives on the emerging ideas.
- Facilitate a discussion on insights gathered from different roles.
专业提示
- Assign roles based on real data or 角色 from market research to ground discussions in factual scenarios.
- Encourage participants to use role-specific jargon and scenarios to deepen authenticity and enrich conversations.
- Incorporate sequential role-switching in sessions to challenge existing ideas and stimulate fresh interpretations.
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