Relationship Marketing

The marketing concept is a business philosophy holding that achieving organizational goals depends on knowing the needs and wants of target markets and delivering the desired satisfactions more effectively and efficiently than competitors. It represents a shift from a product-centric ("make and sell") approach to a customer-centric ("sense and respond") one, placing the customer at the core of all business decisions.

A Digitally Native Vertical Brand (DNVB) is a specialized type of DTC company that originates online and controls its entire value chain. The 'vertical' aspect refers to their integration of design, manufacturing, marketing, and distribution. Unlike traditional brands that may adopt a DTC channel, a DNVB's primary mode of customer interaction, transaction, and brand-building is digital from its inception.

A foundational model in marketing, the 4Ps framework classifies the key elements a business uses to promote its brand or product. It consists of Product (the item or service), Price (the cost to the consumer), Place (where it's sold), and Promotion (the advertising and sales activities). These four variables are controlled by the company to influence consumer demand.

The Direct-to-Consumer (DTC) model is a business strategy where a company manufactures and ships its products directly to buyers, bypassing traditional intermediaries like wholesalers or retailers. This approach primarily leverages e-commerce platforms and digital marketing to establish a direct relationship with the end consumer, enabling greater control over branding, customer experience, and pricing structures.