» P2P Platform Model (marketing)

P2P Platform Model (marketing)

2000

The Peer-to-Peer (P2P) platform model is a technological and business framework that directly connects individuals to transact with each other, bypassing traditional intermediaries. In the sharing economy, these platforms facilitate the exchange of goods, services, or capital. They typically provide the underlying infrastructure, including search functionalities, payment processing systems, and crucial reputation and trust-building mechanisms.

The P2P platform model functions as a two-sided or multi-sided market, creating value by enabling interactions between two or more distinct but interdependent groups of users. For example, a ride-sharing platform connects drivers and riders. The key challenge and source of power for these platforms is the network effect: the value of the service increases for every user as more users join the platform. More riders attract more drivers, which in turn improves service for riders, creating a virtuous cycle that can lead to market dominance.

Technologically, these platforms are complex systems that must manage user profiles, listings, search and discovery algorithms, real-time communication, secure payment gateways, and data analytics. They are fundamentally data-driven, constantly collecting and analyzing user activity to optimize pricing, matching, and user experience. This disintermediation—the removal of traditional middlemen like taxi companies or hotel chains—is a core feature, often leading to lower prices and greater efficiency. However, the platform itself becomes a new, powerful intermediary, controlling the rules of the market, setting commission rates, and owning the valuable user data. This has led to significant debate over their classification, market power, and the labor status of service providers who use them, often termed ‘gig workers’. The model’s architecture is increasingly being explored in a decentralized fashion using blockchain technology to reduce the power of the central platform owner.

UNESCO Nomenclature: 3301
– Computer science

类型

Software/Algorithm

Disruption

Revolutionary

使用方法

Widespread Use

Precursors

  • the invention of the internet and world wide web
  • early e-commerce websites like Amazon and eBay
  • development of secure online payment systems
  • P2P file-sharing technologies like Napster
  • social networking platforms

应用

  • decentralized finance (DeFi) platforms
  • online marketplaces like Etsy and eBay
  • ride-sharing apps like Uber
  • crowdfunding platforms like Kickstarter
  • vacation rental sites like Airbnb

专利:

Potential Innovations Ideas

级别需要会员

您必须是!!等级!!会员才能访问此内容。

立即加入

已经是会员? 在此登录
Related to: P2P, peer-to-peer, platform economy, two-sided market, network effects, disintermediation, online marketplace, gig economy

发表回复

您的邮箱地址不会被公开。 必填项已用 * 标注

迎接新挑战
机械工程师、项目或研发经理
有效的产品开发

可在短时间内接受新的挑战。
通过 LinkedIn 联系我
塑料金属电子集成、成本设计、GMP、人体工程学、中高容量设备和耗材、受监管行业、CE 和 FDA、CAD、Solidworks、精益西格玛黑带、医疗 ISO 13485

我们正在寻找新的赞助商

 

您的公司或机构从事技术、科学或研究吗?
> 给我们发送消息 <

接收所有新文章
免费,无垃圾邮件,电子邮件不分发也不转售

或者您可以免费获得完整会员资格以访问所有受限制的内容>这里<

Related Invention, Innovation & Technical Principles

滚动至顶部

你可能还喜欢