Red Teaming

Red Teaming is a structured approach used in product design and innovation to critically assess and challenge ideas, strategies, or systems by simulating adversarial perspectives. This method involves a team of independent evaluators, known as the “Red Team,” who identify potential vulnerabilities, risks, and blind spots that may not be apparent to the original design team. By fostering constructive dissent and rigorous analysis, Red Teaming enhances the robustness and resilience of products and strategies before they reach the market.