Geofencing
To trigger an action when a device enters or exits a virtual boundary.
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Growth Hacking
To use creative, low-cost strategies to acquire and retain customers.
Econometric Methods
To apply statistical methods to economic data to give empirical content to economic relations.
Error Guessing
To identify defects in software by anticipating errors that are likely to occur.
Field Marketing
To engage with customers and prospects in their own environment.
Demand Generation
The marketing process of building awareness and interest in a company’s products and services.
Design Fiction
A design practice that creates speculative, often diegetic prototypes (prototypes that exist in a fictional world) to explore and critique possible futures.
Correlation Analysis
A statistical method used to evaluate the strength and direction of the linear relationship between two quantitative variables.
Creative Thinking
The process of generating new, novel, or useful ideas.
Cross-Sectional Study
A type of observational study that analyzes data from a population, or a representative subset, at a single point in time.
