SCAMPER

The SCAMPER methodology is frequently applied in various sectors, including product design, technology development, and marketing, as it enables teams to systematically interrogate and explore enhancements or alternative solutions for existing products or processes. For instance, in the consumer electronics industry, teams might use substitute questions to consider alternative materials that can reduce production costs or improve functionality. In the pharmaceutical sector, combination techniques can inspire new drug formulations by merging active compounds from different medications, thereby improving efficacy or reducing side effects. This methodology is particularly effective during brainstorming sessions in early design phases or in iterative cycles of product development, where innovation and responsiveness to market needs are essential. Typically, it can be initiated by project managers, product developers, or design thinkers and involves interdisciplinary collaboration among designers, engineers, marketers, and end-users. Using SCAMPER allows for the encouragement of a diverse range of thoughts, ultimately leading to a more comprehensive approach to problem-solving in product development initiatives, while the structured nature of the methodology helps teams maintain focus and clarity in discussions.