Emotional Branding
To create a strong, emotional connection between consumers and a brand.
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Fitts’ Law
To predict the time it takes to move to a target area.
Dotmocracy
A simple facilitation method used to help a large group of people prioritize a list of options democratically and visually.
Defects Per Million Opportunities (DPMO)
A key metric in Six Sigma used to measure the performance of a process.
Defect Tracking
The process of identifying, documenting, and managing defects or bugs throughout the software development lifecycle.
Directed Storytelling
A user research technique where an interviewer asks participants to tell stories about specific past experiences related to the research topic.
Design Charrettes
An intense, collaborative design workshop where stakeholders (designers, clients, users, experts) come together to brainstorm and develop a solution to a design problem in a
Cultural Probes
A design-led research method that uses kits of artifacts (e.g., disposable cameras, diaries, maps) given to participants to inspire responses and gather insights about their
Querschnittliche Studie
A type of observational study that analyzes data from a population, or a representative subset, at a single point in time.
Data Mining
The process of discovering patterns, correlations, and anomalies within large sets of data to predict outcomes.
