Brand Voice
The distinct personality a brand takes on in its communications.
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Buddy Testing
An informal testing technique where a developer and a tester work together as ‘buddies’ to test a unit or module of code.
Business Storytelling
The practice of using compelling narratives to communicate business messages, strategies, and data in an engaging and memorable way.
Capability Analysis
A statistical tool used to assess the ability of a process to meet customer specifications or requirements.
Barkhausen Testing
A non-destructive testing method that is used to detect and analyze stress and microstructural changes in ferromagnetic materials.
Bodystorming
A brainstorming technique that involves physically experiencing a situation to generate ideas.
Analogical Thinking
A problem-solving technique that involves using an analogy—a comparison between two things—to find a solution to a problem.
Audience Segmentation
The process of dividing a broad target audience into smaller, more defined groups of consumers who have similar needs, interests, and priorities.
6-3-5 Brainwriting
A group brainstorming technique to generate a large number of ideas in a short amount of time.
Above the Fold
The practice of placing the most important content on the upper half of a webpage, visible without scrolling.
