Kontextuelles Marketing
A marketing strategy that delivers targeted advertising and content to users based on their recent and relevant context, such as their location, search history, or
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Control Flow Analysis
A static analysis technique used to determine the control flow of a program without executing it.
Checklists
A simple tool used to reduce failure by compensating for the potential limits of human memory and attention.
Cherry Split
A qualitative research technique where a large group of participants is split into smaller, more manageable subgroups for brainstorming or discussion.
Clinical Trials
Research studies performed on people that are aimed at evaluating a medical, surgical, or behavioral intervention.
Cognitive Map
A type of mental representation which serves an individual to acquire, code, store, recall, and decode information about the relative locations and attributes of phenomena
Cold Stress Indices
Tools and guidelines used to assess the risk of cold-related injuries and illnesses in the workplace.
Collaborative Sketching
A design activity where multiple participants create sketches together to explore and communicate ideas visually.
Vergleichende Werbung
A marketing strategy in which a company’s product or service is presented as superior when compared to a competitor’s.
Marken-Storytelling
The use of a narrative to connect your brand to customers, with a focus on linking what you stand for to the values you share
