ال دورة حياة المنتج (PLC) model describes the stages a product goes through from its launch to its withdrawal from the market. These four key stages are: Introduction (low sales, high costs), Growth (rapidly rising sales and profits), Maturity (peak sales, declining profit margins), and Decline (falling sales and profits). This نطاق helps in strategic تسويق and management decisions. IMPORTANT NOTE: in more modern approaches, and less Sales or Marketing oriented, the Product دورة الحياة must include its تصنيع, so as its Recycling stages. An even more complete approach, such as the one we strongly advocate on عالم الابتكار, it shall even include a Market Study and an Ideation stage, and depending on the field, Post Market Surveillance also.
