دورة حياة المنتج

The Product Lifecycle refers to the series of stages that a product goes through from its initial conception and development to its eventual decline and discontinuation. It encompasses key phases including introduction, growth, maturity, and decline, each characterized by distinct challenges and opportunities in terms of marketing, production, and innovation. Understanding the Product Lifecycle enables organizations to strategically manage resources, optimize product performance, and adapt to market demands throughout the product’s existence.