确定所有可能影响项目或倡议或受其影响的个人、团体或组织,并了解他们的利益、期望和影响力。
- 方法: 客户与营销, 人体工程学, 产品设计
利益相关者分析

利益相关者分析
- 敏捷方法论, 变革管理, 持续改进, 项目管理, 风险管理, 团队合作, 以使用者為中心的設計
目标
如何使用
- 包括列出所有潜在的利益相关者,评估他们的权力、兴趣和对项目的潜在影响,并计划如何有效地与他们接触和管理他们。
优点
- 有助于确保所有相关方都得到考虑;改进沟通和参与战略;能够识别潜在风险和对项目的支持;通过管理预期,促进项目更顺利地执行。
缺点
- 可能很耗时,尤其是对于利益相关者众多的大型项目;收集的信息可能很主观;利益相关者的立场和影响力可能会随着时间的推移而变化,需要不断进行分析。
类别
- 客户与营销, 人力资源, 项目管理, 风险管理
最适合:
- 确定与项目有关的关键人物和群体,并制定战略,有效管理他们的期望和参与。
Stakeholder analysis is widely utilized in industries such as construction, software development, healthcare, and product design to ensure that all parties who can influence or are affected by a project are identified and actively considered. This methodology typically unfolds in the planning phase of a project, where project managers or team leaders initiate the process to map out stakeholders, which can range from end-users and customers to regulatory agencies and internal departments. Workshops and surveys are common approaches for engaging participants in this analysis to capture a broad array of perspectives and expectations. Given its structured approach, stakeholder analysis allows teams to prioritize their engagement based on the power and interest of each stakeholder, ensuring that key individuals receive appropriate attention while less influential members are kept informed. By proactively managing stakeholders’ expectations and concerns, teams can build alliances that can reduce opposition and facilitate more productive collaborations. Risks such as opposition to product features or regulatory hurdles can be flagged early, allowing for timely adjustments in project scope or strategy. The thorough understanding of stakeholder dynamics not only enhances communication channels but also contributes to a positive project environment, leading to improved satisfaction among all parties involved. In innovative sectors, this methodology supports iterative development processes, enabling continuous feedback loops that align product evolution with stakeholder needs, thereby contributing to successful project outcomes.
该方法的关键步骤
- Identify all stakeholders associated with the project.
- Assess each stakeholder's level of power and influence.
- Evaluate the interest of each stakeholder in the project outcomes.
- Determine the potential impact each stakeholder may have on the project.
- Classify stakeholders into categories based on their power and interest.
- Develop strategies for engaging and communicating with each stakeholder group.
- Establish a plan for monitoring stakeholder feedback and adjusting strategies as needed.
专业提示
- Prioritize stakeholders based on their project relevance and influence using a power-interest grid for strategic engagement planning.
- Conduct regular assessments of stakeholder sentiment to adjust communication and management approaches as project dynamics evolve.
- Develop tailored engagement strategies that align stakeholder interests with project objectives, ensuring mutual benefit and support.
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