コミック：パッケージが瞬時の選択に及ぼす影響
Our smiling view on today’s news: Shoppers typically spend only a brief moment evaluating a product before deciding whether to
消費者体験
Consumer experience refers to the overall perception and interaction a customer has with a brand or product throughout their journey, encompassing every touchpoint from initial awareness to post-purchase support. It is a critical element in product design and innovation, as it influences customer satisfaction, loyalty, and advocacy. By prioritizing consumer experience, companies can create more meaningful and engaging products that resonate with their target audience, ultimately driving business success.
製品デザインに用いられた（あるいは用いられなかった）お粗末なマーケティング手法
Obviously marketing topic, but reviewed here from a product design perspective and long-term brand building. We acknowledge that some will
手軽に飲めるノンアルコール飲料の楽しい市場調査
空港での観察と資料に基づき、ヨーロッパにおけるノンアルコール飲料市場の簡単な概観を示す。
店頭でのマーケティング
There was the off-the-shelf product, now there is the on-the-shelf marketing. An example combining several technics in a Customer-friendly and