Quadrinhos: Como a embalagem influencia decisões em frações de segundo
Our smiling view on today’s news: Shoppers typically spend only a brief moment evaluating a product before deciding whether to
Experiência do consumidor
Consumer experience refers to the overall perception and interaction a customer has with a brand or product throughout their journey, encompassing every touchpoint from initial awareness to post-purchase support. It is a critical element in product design and innovation, as it influences customer satisfaction, loyalty, and advocacy. By prioritizing consumer experience, companies can create more meaningful and engaging products that resonate with their target audience, ultimately driving business success.
Técnicas de marketing lamentáveis usadas (ou não) em projetos de produtos
Obviously marketing topic, but reviewed here from a product design perspective and long-term brand building. We acknowledge that some will
Bebidas rápidas sem álcool: Pesquisa de mercado divertida
Uma breve análise do mercado de bebidas não alcoólicas na Europa, baseada apenas na observação e em objetos encontrados em um aeroporto.
Marketing nas prateleiras
There was the off-the-shelf product, now there is the on-the-shelf marketing. An example combining several technics in a Customer-friendly and