Méthodologies : Ingénierie, Conception de Produits, Gestion de projet

Cherry Split

Remue-méninges, Créativité, Collaboration interfonctionnelle, Pensée conceptuelle, Idéation, Innovation, Travail d'équipe, User-Centered Design, Proposition de valeur

Cherry Split

Remue-méninges, Créativité, Collaboration interfonctionnelle, Pensée conceptuelle, Idéation, Innovation, Travail d'équipe, User-Centered Design, Proposition de valeur

Objectif :

A qualitative research technique where a large group of participants is split into smaller, more manageable subgroups for brainstorming or discussion.

Comment il est utilisé :

During a workshop or focus group, a facilitator divides the main group into smaller teams to discuss a specific topic or perform a task, and then brings them back together to share their findings.

Avantages

Encourages participation from quieter individuals, allows for more in-depth discussion on multiple topics simultaneously, and generates a wider variety of ideas.

Inconvénients

Can be logistically challenging to manage multiple groups, risks losing the synergy of a single large group, and requires skilled facilitation to synthesize the outputs.

Catégories :

Clients et marketing, Idéation

Idéal pour :

Maximizing participation and idea generation in large workshops or focus groups.

The Cherry Split methodology is particularly effective in various industries such as software development, consumer product design, healthcare, and marketing, where collaborative innovation is necessary to drive product enhancements or service improvements. In the early stages of product development, teams can leverage this approach during ideation workshops, allowing participants to contribute diverse perspectives when solving a problem or brainstorming new concepts. Participants from different backgrounds, such as engineers, designers, and market analysts, can form smaller groups based on their expertise or interests, facilitating focused discussions that lead to rich, actionable ideas. This approach is also beneficial in academic research settings, where interdisciplinary teams can explore multifaceted issues in environmental science or product sustainability initiatives. Facilitators often initiate this methodology by creating a welcoming atmosphere that encourages communication, ensuring that every participant has the opportunity to contribute. The final gathering of the smaller teams not only solidifies team collaboration but also builds a sense of unity and shared purpose, as ideas are synthesized and refined into cohesive strategies for implementation. The outcome not only enriches the pool of ideas but also promotes a culture of inclusivity, where quieter members feel more confident to express their thoughts, amplifying the overall creativity of the group.

Principales étapes de cette méthodologie

Introduce the topic and objectives clearly to all teams.
Divide the main group into smaller teams and assign specific discussion topics or tasks.
Set a specific time limit for discussions within each smaller team.
Encourage teams to document their ideas and decisions during discussions.
Reconvene the main group and allow each team to present their findings.
Facilitate a discussion among all participants to explore and expand on the ideas shared.

Conseils de pro

Use diverse facilitation techniques such as brainwriting or affinity mapping to capture a wider range of ideas in smaller teams.
Set clear and concise objectives for each breakout session, ensuring teams remain focused and productive during discussions.
Implement a rotation system where team members switch groups after each round, allowing cross-pollination of ideas and perspectives.

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