الخدمات اللوجستية

Logistics refers to the systematic management of the flow of goods, information, and resources throughout the supply chain, ensuring that products are delivered efficiently and effectively from production to end-users. It encompasses various functions, including transportation, warehousing, inventory management, and order fulfillment, all of which are critical for optimizing operational performance. In product design and innovation, effective logistics is essential for aligning production capabilities with market demands, ultimately enhancing customer satisfaction and competitive advantage.