将组织的使命和战略转化为一套全面的绩效衡量标准,以提供 框架 用于战略衡量和管理。
- 方法: 工程, 产品设计, 项目管理
平衡计分卡

平衡计分卡
- 关键绩效指标(KPI), 性能跟踪, 流程改进, 项目管理, 质量管理, 可持续性指标, 价值主张
目标
如何使用
- 一种战略规划和管理系统,从财务、客户、内部业务流程以及学习与成长四个角度审视组织。它有助于使业务活动与组织的愿景和战略保持一致。
优点
- 提供组织绩效的整体视图;使战略目标与绩效衡量标准相一致;改善整个组织的战略沟通;促进部门之间更好地协调。
缺点
- 制定和实施起来可能很复杂,也很耗时;存在选择错误指标或关键绩效指标过多的风险;需要强有力的领导承诺和支持。
类别
- 客户与营销, 经济学, 人力资源, 项目管理
最适合:
- 从不同角度将战略转化为一套可衡量的绩效指标,以实现有效的战略管理。
The Balanced 记分卡 methodology is widely applicable across various industries, including manufacturing, healthcare, technology, and finance, primarily utilized during strategic planning, performance management, and operational improvement initiatives. Organizations can implement the Balanced Scorecard during the early phases of strategy development or throughout execution to ensure alignment between day-to-day activities and long-term strategic objectives. Typically, the process is initiated by senior management or strategy teams, with active participation from cross-functional teams, including departmental leaders, finance, operations, and 人力资源. This collaborative approach fosters a culture of accountability and shared vision across different levels of the organization. By translating strategic goals into specific performance metrics, the Balanced Scorecard enables organizations to monitor progress effectively, facilitating timely adjustments based on empirical performance data. Examples of applications include setting customer satisfaction targets in retail, enhancing operational efficiency in manufacturing through process optimization, or increasing employee engagement levels in service-oriented firms. The method generates a comprehensive view of performance, helping to bridge the gap between financial outcomes and operational drivers, which is particularly useful in achieving sustainable growth. It also enhances communication regarding strategy within organizations, breaking down silos by aligning departmental objectives with broader business goals, thereby encouraging collaboration and integrated thinking to enhance overall performance.
该方法的关键步骤
- Define the vision and mission of the organization.
- Identify strategic objectives within each of the four perspectives.
- Develop specific measures to assess performance against each objective.
- Set targets for each measure to achieve desired outcomes.
- Align initiatives and actions to support strategic objectives.
- Regularly review and adjust the measures and targets based on performance feedback.
- Communicate and align the Balanced Scorecard across all levels of the organization.
专业提示
- Regularly update performance indicators to reflect changing market dynamics and strategic objectives for relevance.
- Integrate qualitative feedback from employees and customers alongside quantitative metrics to enrich performance assessments.
- Utilize advanced analytics tools to draw correlations between different perspectives for enhanced decision-making insights.
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