方法：客户与营销, 经济学, 人力资源, 项目管理

营销漏斗

转换率, 客户体验, 客户旅程制图, 营销, 营销策略, 用户体验（UX）, 以使用者為中心的設計, 价值主张, 价值流映射

营销漏斗

转换率, 客户体验, 客户旅程制图, 营销, 营销策略, 用户体验（UX）, 以使用者為中心的設計, 价值主张, 价值流映射

目标

可视化客户从认知到购买的整个过程。

如何使用

说明客户购买商品或服务的理论过程的模型。漏斗分为几个阶段，如认知、兴趣、考虑和转换。

优点

提供一种简单直观的方式来了解客户旅程；帮助确定客户流失的区域。

缺点

过于简单化，可能无法反映客户旅程的非线性本质；更注重获取客户而非留住客户。

类别

客户与营销

最适合：

了解并优化客户旅程，提高转换率。

Applications of the 营销 Funnel can be found across numerous sectors, including technology, retail, healthcare, and education, where understanding consumer behavior is paramount for driving sales and enhancing customer experiences. Typically utilized during the product development and marketing phases, this model encourages teams to examine each stage in depth, offering a clearer view of where strategic adjustments can increase buyer engagement and conversion rates. For instance, in the tech industry, a product team may employ the funnel model to analyze how potential users first learn about a new app, the content that piques their interest, and the factors influencing their decision-making process before committing to download. Participants in this exercise often include marketing strategists, product managers, and UX designers, all working collaboratively to establish effective communication and marketing strategies at each stage. The simplicity of the funnel allows stakeholders to visualize customer interactions effectively, revealing specific drop-off points—such as a website’s checkout page—where potential consumers lose interest, enabling targeted improvements that can significantly boost sales performance. By integrating analytics tools with the funnel methodology, organizations gain quantitative data that can refine campaigns and enhance user outreach across various platforms.