Product Design, Manufacturing & Innovation Resources

EEG

EEG, or electroencephalography, is a neuroimaging technique that measures electrical activity in the brain through electrodes placed on the scalp. In product design and innovation, EEG can be utilized to gain insights into user cognitive responses, preferences, and emotional engagement with products. This data-driven approach enhances research and development processes by informing design decisions that align with esperienza utente and behavior.

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