ब्रांड पोजिशनिंग

Brand positioning refers to the strategic process of defining and communicating a brand’s unique मूल्य प्रस्ताव in relation to its competitors within the बाज़ार. It involves identifying the target audience, understanding their needs, and crafting a distinct brand identity that resonates with them. Effective brand positioning enhances customer perception, fosters brand loyalty, and ultimately drives market success.