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The Thinking Aloud methodology is particularly effective during iterative design phases, such as prototyping and user testing, where real-time feedback can significantly enhance product development. It is commonly applied in industries like software development, consumer electronics, and healthcare, where user interaction is paramount for product success. Typically, this methodology is initiated by product designers or user experience researchers who seek to understand how users interact with a product or service. Participants can range from end-users to stakeholders, enabling a diverse perspective on usability. For example, in the development of a new app, a usability tester might ask users to vocalize their thoughts while navigating through different features, revealing pain points or confusion that may not have been anticipated during the design phase. This approach provides a rich qualitative dataset that can inform refinements, leading to enhancements in user interface design and functionality. Organizations that prioritize user feedback in their design processes can often identify non-intuitive interfaces or workflows, allowing them to adjust features before launching a product and ultimately increasing user satisfaction and adoption rates.