Método de la imagen eidética

The Eidetic Image Method finds application in various sectors such as consumer electronics, automotive design, and healthcare product development, where understanding the emotional connection users feel towards a product can significantly inform design decisions. This methodology is particularly valuable during the early phases of product development, especially in user research and ideation stages, where capturing nuanced user experiences can lead to innovative solutions tailored to real needs. Facilitated workshops or interviews involving stakeholders, including designers, product managers, and end-users, can help create a comprehensive snapshot of user engagement with products. Participants are encouraged to share stories in a controlled setting designed to encourage vivid recall, often guided by seasoned moderators trained in qualitative research techniques. The richness of the data collected through this method provides designers and engineers with a deeper comprehension of user expectations, motivations, and emotional reactions, allowing them to iterate on designs that resonate more profoundly with users. This approach also complements quantitative methods by filling the gaps that numbers may miss, revealing not only what users did but why they felt the way they did during their interactions.