Energy Star is a voluntary labeling program launched in 1992 by the U.S. Environmental Protection Agency (EPA). Its primary goal is to help consumers and businesses identify and purchase energy-efficient products. This initiative aims to reduce energy consumption, lower greenhouse gas emissions, and mitigate cambio climático without sacrificing performance, features, or comfort.
The Energy Star program was established under the authority of the Clean Air Act, Section 103(g), and was introduced by the U.S. Environmental Protection Agency (EPA) as a structured voluntary program. The initial concept, championed by John S. Hoffman of the EPA, was to create a market-based mechanism to reduce pollution. Instead of traditional command-and-control regulation, Energy Star provided a positive incentive for manufacturers to innovate and produce more energy-efficient products. The program began by targeting a single product category: computers and monitors. The iconic blue Energy Star logo was designed to be a simple, credible, and easily recognizable symbol for consumers. The program’s partnership model was a key novelty; it engaged manufacturers, retailers, and utilities to promote the label and the products that earned it. This collaborative approach helped accelerate the adoption of energy-efficient technologies by aligning environmental goals with economic benefits for both producers and consumers, such as lower electricity bills. The program’s success in the IT sector condujo to its rapid expansion into other areas.
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