Viral Marketing

A design methodology where 'X' represents a specific product life cycle objective. DFX encompasses a collection of guidelines and techniques aimed at optimizing a product's design for a particular goal, such as manufacturability (DFM), assembly (DFA), reliability (DFR), or sustainability (DfS). This proactive approach addresses potential issues early in the design phase, reducing costs and improving quality.

Concurrent engineering, also known as simultaneous engineering, is a design philosophy that emphasizes the parallelization of tasks. Instead of a sequential process where design is completed before manufacturing is considered, it involves a team-based approach where designers, manufacturing engineers, and other stakeholders work together from the outset. This overlap significantly reduces product development time and improves design quality.

LCA system boundaries define which life cycle stages are included in the assessment. A "cradle-to-grave" analysis covers the entire product life, from raw material extraction through manufacturing, use, and final disposal. In contrast, a "cradle-to-gate" assessment is a partial LCA that ends when the product leaves the factory gate, excluding the use and disposal phases.

The Peer-to-Peer (P2P) platform model is a technological and business framework that directly connects individuals to transact with each other, bypassing traditional intermediaries. In the sharing economy, these platforms facilitate the exchange of goods, services, or capital. They typically provide the underlying infrastructure, including search functionalities, payment processing systems, and crucial reputation and trust-building mechanisms.

Cradle-to-Cradle (C2C) is a design philosophy that models human industry on nature's processes. It views materials as "nutrients" circulating in closed-loop systems. The framework distinguishes between two cycles: the biological cycle, for biodegradable materials that can safely return to the soil, and the technical cycle, for materials that are continuously reused or upcycled in industrial processes without losing quality.

Passive solar design is a building design strategy that uses a building's components—walls, floors, windows, and orientation—to collect, store, reflect, and distribute solar energy in the form of heat in the winter and reject solar heat in the summer. Unlike active solar heating systems, it does not involve the use of mechanical and electrical devices.

Total Quality Management (TQM) is a management philosophy where all members of an organization participate in improving processes, products, services, and the culture in which they work. It aims for long-term success through customer satisfaction. TQM integrates quality-discipline into the culture and activities of a company, moving beyond simple product inspection to a holistic, organization-wide approach.

Life-Cycle Assessment (LCA) is a systematic methodology for evaluating the environmental impacts associated with all stages of a product's life. This "cradle-to-grave" or "cradle-to-cradle" analysis considers raw material extraction, processing, manufacturing, distribution, use, repair, maintenance, and final disposal or recycling. It quantifies inputs like energy and raw materials and outputs like emissions to air, water, and soil.

The three pillars of sustainability, also known as the triple bottom line, is a framework that posits true sustainability requires balancing three main dimensions: environmental, social, and economic. Environmental sustainability focuses on preserving natural resources and ecosystems. Social sustainability addresses equity, community well-being, and human rights. Economic sustainability ensures long-term financial viability without compromising the other two pillars.

The functional unit is a critical concept in LCA that defines the quantified performance of a product system for use as a reference unit. It ensures that comparisons between different systems are made on a fair and equivalent basis. For example, when comparing paint, the functional unit might be 'to protect 1 square meter of wall for 10 years'.

Malcolm Gladwell's "Tipping Point" theory posits that social epidemics are driven by three key types of people: Mavens, who are information specialists; Connectors, who have vast social networks; and Salesmen, who are persuasive communicators. The spread of an idea, product, or message reaches a critical mass or "tipping point" when these three archetypes are effectively engaged.

The Net Promoter Score (NPS) is a widely used market research metric that measures customer loyalty and their willingness to engage in word-of-mouth marketing. It is based on a single survey question: "How likely is it that you would recommend our company/product/service to a friend or colleague?" The score is calculated as the percentage of "Promoters" minus the percentage of "Detractors."