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In today’s crowded market, making your new product stand out is key. A value proposition helps do that. It’s a

デザイナー：カスタマー・エクスペリエンス（CX）とユーザー・エクスペリエンス（UX）デザインの違いをご存知ですか？これは

Do you think you have a good deal? just look better. Just in case, we calculated that for you: this

“7 Habits of Highly Effective People” made famous by Stephen R. Covey is powerfully summarized in seven(!) minutes, with original

Obviously marketing topic, but reviewed here from a product design perspective and long-term brand building. We acknowledge that some will

There was the off-the-shelf product, now there is the on-the-shelf marketing. An example combining several technics in a Customer-friendly and

Good shelve positioning is key for selling in supermarkets where competition is tough. Here can designers come into play for

These peeling films are supposed to be easily …. peelable! But read-on, to avoid annoying your customer, or even worse,

Among other Steve Jobs sentences, this one became product introduction history, with even some parodies, but there is much more

Got no innovation ideas? Tired of hearing problems, complaints, negative feedback, or never-ending suggestions from customers, users, colleagues … or