正確なROI計算方法で利益を最大化する
Understanding ROI calculation is key in today’s market. It’s more than numbers—it’s about gauging how well your investments work. By
顧客体験
Customer Experience (CX) refers to the holistic perception and interaction a customer has with a brand throughout their entire journey, encompassing every touchpoint from initial awareness to post-purchase support. It involves understanding and addressing customer needs, preferences, and emotions to create meaningful and memorable interactions that foster loyalty and satisfaction. In product design and innovation, prioritizing customer experience ensures that solutions are not only functional but also resonate emotionally with users, enhancing overall engagement and value.
市場の牽引と技術の推進: 革新的な設計を実現するためにどのように組み合わせるか
Finding the perfect mix of market needs and new tech is key in product design. This blend of what customers
新製品のための魅力的な価値提案を作成する
In today’s crowded market, making your new product stand out is key. A value proposition helps do that. It’s a
製品設計における顧客体験（CX）とユーザー体験（UX）
デザイナー：カスタマー・エクスペリエンス（CX）とユーザー・エクスペリエンス（UX）デザインの違いをご存知ですか？これは
（なんて）値下げだ！
Do you think you have a good deal? just look better. Just in case, we calculated that for you: this
『7つの習慣』アニメーションスライドショー
“7 Habits of Highly Effective People” made famous by Stephen R. Covey is powerfully summarized in seven(!) minutes, with original
製品デザインに用いられた（あるいは用いられなかった）お粗末なマーケティング手法
Obviously marketing topic, but reviewed here from a product design perspective and long-term brand building. We acknowledge that some will
店頭でのマーケティング
There was the off-the-shelf product, now there is the on-the-shelf marketing. An example combining several technics in a Customer-friendly and
Best Packaging Design for Good Shelf Positioning
Good shelve positioning is key for selling in supermarkets where competition is tough. Here can designers come into play for
保護剥離フィルム層
These peeling films are supposed to be easily …. peelable! But read-on, to avoid annoying your customer, or even worse,