CK Method
A design theory and methodology (Concept-Knowledge Theory) that models the creative thinking process to generate innovative products and services.
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Brand Storytelling
The use of a narrative to connect your brand to customers, with a focus on linking what you stand for to the values you share
Buddy Testing
An informal testing technique where a developer and a tester work together as ‘buddies’ to test a unit or module of code.
Business Model Generation
The process of designing, challenging, and pivoting business models. It is often visualized using the Business Model Canvas.
Capability Analysis
A statistical tool used to assess the ability of a process to meet customer specifications or requirements.
Bedford Scales
A set of scales used to assess the perceived workload of a task.
Alpha Testing
A type of software testing performed to identify bugs before releasing the product to real users or the public.
6-3-5 Escritura cerebral
A group brainstorming technique to generate a large number of ideas in a short amount of time.
Above the Fold
The practice of placing the most important content on the upper half of a webpage, visible without scrolling.
Agile Marketing
A marketing approach that uses the principles of agile software development to improve the speed, predictability, transparency, and adaptability of marketing functions.
