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Cherry Split

Cherry Split

A qualitative research technique where a large group of participants is split into smaller, more manageable subgroups for brainstorming or discussion.

Collaborative Sketching

Collaborative Sketching

A design activity where multiple participants create sketches together to explore and communicate ideas visually.

Capability Analysis

Capability Analysis

A statistical tool used to assess the ability of a process to meet customer specifications or requirements.

Bullseye Framework

Bullseye Framework

A framework for gaining traction and customer acquisition by systematically testing various marketing channels.

Brand Storytelling

Brand Storytelling

The use of a narrative to connect your brand to customers, with a focus on linking what you stand for to the values you share

Lluvia de ideas

Lluvia de ideas

A group creativity technique by which efforts are made to find a conclusion for a specific problem by gathering a list of ideas spontaneously contributed

Artifact Analysis

Artifact Analysis

A research method that involves the systematic examination of the material objects or ‘artifacts’ of a culture or group.

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