تحليل موجز لسوق المشروبات غير الكحولية في أوروبا، فقط من خلال الملاحظة والقطع الأثرية في أحد المطارات.
This is not intended to be a scientific complete study -ready below- but a fun Fun Market Survey blog article pushing to observe surrounding facts
Survey results
Well, just from observation:


cola – standard: | 18 slots | 20% |
cola – light version: | 9 slots | 10% |
cola – no sugar version: | 9 slots | 10% |
soda – standard: | 3 slots | 3% |
soda – orange taste: | 6 slots | 7% |
water – still: | 41 slots | 46% |
water – sparkling: | 4 slots | 4% |
And in a more visual manner:

Additional observations
- food: 33%
- soft non-alcoholic drinks: 66%
Self-assessment
Why these results are more thrust-able than they first look like
In fact, the reliability comes from the location & its manager/owner:
- in these airport situations, these machines see a LOT of customers passing by
- these vending machines are very versatile, almost anything could physically fit inside; this particularly vending machine is obviously owned by a huge brand with a huge portfolio; they could offer plenty of different sodas & drinks if there was a market for it
- in order to keep the machine filled as much and as long as possible (less frequent refills=less transports) and keep their stock low (cash & refill transport), statistics and sales tracking is perfect
Why these results could be wrong
Or at least not representative:
- airport passengers & airport situation is possibly not representing the full population & drink habits (no alcohol represented here; in some eastern countries, draft beer is cheaper than a bottle of water…)
- limited to small bottles; larger bottles may have a different results
منشورات ذات صلة
التضليل البيئي: أفضل 15 نصيحة من رجل نبيل للخداع المتقن
كيفية التعامل مع براءة اختراع معلقة بأفضل طريقة
جميع حالات براءات الاختراع: معاهدة التعاون بشأن البراءات مقابل براءة اختراع قيد الانتظار مقابل براءة اختراع منشورة مقابل براءة اختراع ممنوحة
أفضل 10 استراتيجيات وأدوات لإبطال براءات الاختراع
تقييم دورة الحياة (LCA) في تصميم المنتج على وجه التحديد
نظرة عامة على تحليل قيمة المنتج