了解用户与系统或产品交互时的思维过程、期望和困难。
- 方法: 工程, 产品设计, 项目管理
大声思考

大声思考
- 设计评估, 设计思维, 人机交互, 交互设计, 可用性, 用户体验(UX), 用户界面(UI), 用户测试, 以使用者為中心的設計
目标
如何使用
- 要求用户在使用产品或原型执行一系列特定任务时,不断说出自己的想法、感受和意见。
优点
- 为用户体验和可用性问题提供丰富的定性见解;有助于发现意想不到的问题和用户的挫败感。
缺点
- 对某些参与者来说,可能会感觉不自然;大声思考的行为可能会改变用户的行为或任务表现;定性数据的分析可能会很耗时。
类别
- 客户与营销, 产品设计
最适合:
- 了解用户的思维过程,在产品交互过程中发现可用性问题。
The Thinking Aloud methodology is particularly effective during iterative design phases, such as prototyping and user testing, where real-time feedback can significantly enhance product development. It is commonly applied in industries like software development, consumer electronics, and healthcare, where user interaction is paramount for product success. Typically, this methodology is initiated by product designers or user experience researchers who seek to understand how users interact with a product or service. Participants can range from end-users to stakeholders, enabling a diverse perspective on usability. For example, in the development of a new app, a usability tester might ask users to vocalize their thoughts while navigating through different features, revealing pain points or confusion that may not have been anticipated during the design phase. This approach provides a rich qualitative dataset that can inform refinements, leading to enhancements in user interface design and functionality. Organizations that prioritize user feedback in their design processes can often identify non-intuitive interfaces or workflows, allowing them to adjust features before launching a product and ultimately increasing user satisfaction and adoption rates.
该方法的关键步骤
- Ask users to articulate their thoughts while completing tasks.
- Encourage users to vocalize any confusion or hesitation during the process.
- Prompt users to express their feelings about the product interface and design.
- Incorporate follow-up questions based on verbalized thoughts to explore reasoning.
- Observe non-verbal cues and body language while users verbalize their thoughts.
- Record sessions for detailed analysis of user interactions and comments.
- Provide space for users to reflect on their experience after task completion.
专业提示
- Incorporate specific prompts to guide users on aspects you find most important; this can surface thoughts that may not emerge spontaneously.
- Record sessions with consent to analyze not just verbal comments but also non-verbal cues and emotional reactions to interactions.
- Iteratively refine tasks based on previous sessions' findings, honing in on the most revealing activities to maximize learning outcomes.
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