市场进入策略 (GTM)

A Go-to-Market Strategy (GTM) is a comprehensive plan that outlines how a company will deliver its unique 价值主张 to customers and achieve competitive advantage in the marketplace. It encompasses market analysis, target audience identification, distribution channels, pricing strategies, and promotional tactics to effectively launch a product or service. By aligning resources and efforts, a GTM strategy aims to maximize market penetration and drive sustainable growth.