Marketing de incentivo: influenciando decisões sem forçá-las.
Nudge marketing leverages design and environment to encourage consumer behavior without coercion.[/caption] Nudge marketing beginnings: in 1956, a Chrysler engineer
Mapeamento da Jornada do Cliente
Customer Journey Mapping is a strategic visualization tool that outlines the various stages and touchpoints a customer experiences while interacting with a product or service. It helps organizations identify pain points, opportunities for improvement, and areas for innovation throughout the customer lifecycle. By understanding the customer journey, businesses can enhance user experience, foster loyalty, and drive more effective product design and development.
O LinkedIn é o amigo dos editores? 9 armadilhas de comunicação
The design of LinkedIns platform strategically undermines publishers organic reach while maximizing user retention and engagement for its own benefit.[/caption]
Elabore uma proposta de valor vencedora para o seu novo produto.
In today’s crowded market, making your new product stand out is key. A value proposition helps do that. It’s a
Experiência do Cliente (CX) versus Experiência do Usuário (UX) no Design de Produto
Designers: vocês sabem a diferença entre experiência do cliente (CX) e experiência do usuário (UX)? Embora essa possa ser a