Elabore uma proposta de valor vencedora para o seu novo produto.
In today’s crowded market, making your new product stand out is key. A value proposition helps do that. It’s a
Experiência do cliente
Customer Experience (CX) refers to the holistic perception and interaction a customer has with a brand throughout their entire journey, encompassing every touchpoint from initial awareness to post-purchase support. It involves understanding and addressing customer needs, preferences, and emotions to create meaningful and memorable interactions that foster loyalty and satisfaction. In product design and innovation, prioritizing customer experience ensures that solutions are not only functional but also resonate emotionally with users, enhancing overall engagement and value.
Experiência do Cliente (CX) versus Experiência do Usuário (UX) no Design de Produto
Designers: vocês sabem a diferença entre experiência do cliente (CX) e experiência do usuário (UX)? Embora essa possa ser a
Que queda de preço!
Do you think you have a good deal? just look better. Just in case, we calculated that for you: this
Apresentação de slides animada sobre os 7 hábitos das pessoas altamente eficazes
“7 Habits of Highly Effective People” made famous by Stephen R. Covey is powerfully summarized in seven(!) minutes, with original
Técnicas de marketing lamentáveis usadas (ou não) em projetos de produtos
Obviously marketing topic, but reviewed here from a product design perspective and long-term brand building. We acknowledge that some will
Marketing nas prateleiras
There was the off-the-shelf product, now there is the on-the-shelf marketing. An example combining several technics in a Customer-friendly and
Melhor design de embalagem para um bom posicionamento na prateleira.
Good shelve positioning is key for selling in supermarkets where competition is tough. Here can designers come into play for
Camada protetora de película removível
These peeling films are supposed to be easily …. peelable! But read-on, to avoid annoying your customer, or even worse,
'De vez em quando', 'O design e o marketing icônicos de Steve Jobs'.
Among other Steve Jobs sentences, this one became product introduction history, with even some parodies, but there is much more
3 dicas essenciais para a inovação
Got no innovation ideas? Tired of hearing problems, complaints, negative feedback, or never-ending suggestions from customers, users, colleagues … or